Privacy Policy

At The Neon World, accessible from theneonworld.com, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website, place an order, or interact with our services.

Information We Collect

When you interact with our website, we may collect information directly provided by you, as well as automated diagnostic data:

  1. Personal Identification Information:

    • Full name, billing address, and shipping address.

    • Email address and contact phone number.

    • Order details, custom design specifications, and uploaded artwork files.

  2. Payment Data: Payment transactions are handled by PCI-compliant third-party payment processors. We do not store or process raw financial account details on our servers.

  3. Automated Usage Data: Technical details automatically collected when navigating the Site, including IP address, browser type, device type, operating system, referring URL, time spent on pages, and cookie identifier tokens.

How We Use Your Information

We use the personal information we collect for business operations, including:

  • Order Fulfillment: Processing transactions, manufacturing custom signs, and arranging shipping and courier delivery.

  • Customer Support: Providing order tracking updates, answering inquiries, and generating custom mockups and pricing quotes.

  • Site Optimization & Analytics: Analyzing browsing trends to improve site performance, navigation, product offerings, and user experience.

  • Marketing & Communications: Sending promotional updates, special discount drops, and newsletter communications (only if you explicitly opt in). You may opt out at any time.

  • Security & Compliance: Detecting and preventing fraudulent transactions, protecting our infrastructure, and complying with applicable legal obligations.

Information Sharing & Disclosure

We do not sell, rent, or trade your personal information to third parties for marketing purposes. We only share essential data with trusted service providers who assist us in operating our e-commerce business:

  • Fulfillment & Logistics Partners: Manufacturing facilities, shipping carriers (e.g., DHL, FedEx, UPS), and logistics providers strictly for the purpose of producing and delivering your order.

  • Payment Processors: Third-party financial platforms (e.g., Shopify Payments, PayPal) to verify and process billing transactions.

  • Technology Platforms: E-commerce platform providers (Shopify), hosting services, analytics tools, and automated customer service platforms.

  • Legal Compliance: We may disclose your information if required by law, court order, or governmental regulation, or when necessary to enforce our site policies and protect rights or safety.

Cookies & Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to improve website functionality and understand user browsing behavior:

  • Essential Cookies: Necessary for core website functions, such as maintaining items in your shopping cart and facilitating checkout.

  • Analytics Cookies: Help us measure site traffic, user activity, and conversion channels.

  • Preference Control: You can modify your browser settings to refuse cookies or alert you when cookies are being sent. Note that disabling cookies may affect some functions of our online customizer or cart.

Data Security & Storage

We employ administrative, technical, and physical security measures to protect your personal information from unauthorized access, loss, or alteration. Sensitive data exchanged during checkout is encrypted using SSL (Secure Sockets Layer) technology. However, please note that no electronic transmission over the Internet or digital storage method can be guaranteed to be $100\%$ secure.

Your Data Rights

Depending on your geographic location, you may have the following rights regarding your personal data:

  • Access & Portability: Request a copy of the personal data we hold about you.

  • Correction: Request that we update or correct inaccurate personal details.

  • Deletion: Request that we delete your personal data, subject to legal and accounting retention requirements.

  • Opt-Out: Unsubscribe from marketing email communications at any time using the link provided at the bottom of our emails.

To exercise any of these rights, please contact our support team.

Updates to This Policy

We reserve the right to update this Privacy Policy at any time to reflect changes in our operational practices, services, or legal obligations. Any updates will be posted on this page with a revised "Last Updated" date.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or how your personal information is handled, please contact our support team via our Contact page.